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UID:news1640@dslw.philhist.unibas.ch
DTSTAMP;TZID=Europe/Zurich:20251030T163925
DTSTART;TZID=Europe/Zurich:20251105T101500
SUMMARY:"Teaching English as an Influencer in the Age of Social Media"
DESCRIPTION:This guest lecture explores how English language educators cons
 truct professional identities and pedagogical authority through influencer
 -led teaching on social media. Drawing on recent research on language teac
 her influencers\, it examines how teachers use social media platforms to b
 lend education\, entertainment\, and personal branding. The seminar situat
 es influencer-led teaching within theories of influencer culture\, microce
 lebrity\, and multimodal discourse\, framing social media as a key site of
  English learning and teaching “in the digital wild.” Participants wil
 l engage with examples from YouTube\, TikTok\, and Instagram to analyse ho
 w authenticity\, expertise\, and affect are performed through language and
  visuals. Through short analytical tasks and discussion\, the seminar aims
  to stimulate reflection on the pedagogical\, ethical\, and professional i
 mplications of teaching English as an influencer.
X-ALT-DESC:<p>This guest lecture explores how English language educators co
 nstruct professional identities and pedagogical authority through influenc
 er-led teaching on social media. Drawing on recent research on language te
 acher influencers\, it examines how teachers use social media platforms to
  blend education\, entertainment\, and personal branding. The seminar situ
 ates influencer-led teaching within theories of influencer culture\, micro
 celebrity\, and multimodal discourse\, framing social media as a key site 
 of English learning and teaching “in the digital wild.” Participants w
 ill engage with examples from YouTube\, TikTok\, and Instagram to analyse 
 how authenticity\, expertise\, and affect are performed through language a
 nd visuals. Through short analytical tasks and discussion\, the seminar ai
 ms to stimulate reflection on the pedagogical\, ethical\, and professional
  implications of teaching English as an influencer.</p>\n\n
DTEND;TZID=Europe/Zurich:20251105T120000
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